Product Description
In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.
related products
Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for ProgressivesThe Political Mind: A Cognitive Scientist's Guide to Your Brain and Its PoliticsMetaphors We Live ByThinking Points: Communicating Our American Values and VisionThe Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for ProgressivesThe Political Mind: A Cognitive Scientist's Guide to Your Brain and Its PoliticsMetaphors We Live ByThinking Points: Communicating Our American Values and VisionThe Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain